artisall x TARAN SINGH
Lina Stallmann had a chat with Taran Singh on creative journeys and the current state of fashion.
Here are some of our key takeaways.
ON HOW TO MAKE IT IN THE INDUSTRY
No education doesn’t mean no drive or no enthusiasm : show it to make it.
Don’t be afraid to make connections between your worlds (Taran’s basketball/skate culture connects with street culture influences).
Fake it till ya make it : pretending you know what you’re doing CAN help you learn how to actually do it, and well.
Find YOUR creative outlet, for some it’s fashion, for others art, and others even research and analysis.
Spark different conversations : line are blurring in different realms of creativity now.
CLIMB THE LADDER MENTALITY.
ON NETWORKING ADVICE
Don’t pretend to be something you’re not. People are attracted to people who believe in themselves.
Have a rapport, ask and give advice when appropriate.
HIT people UP.
Highlights what’s best about you.
Never assume people know.
It comes in MANY forms.
Have SIDE HUSTLES : you CAN prove your worth in multiple ways.
Global market = global understanding of consumers.
UNDERSTAND who you’re selling to AND who you aspire to sell to,
ENSURE GROWTH AND DIVERSIFICATION ALWAYS.
ON STRUGGLES & WORKING FOR A BIG BUSINESS
Rose tinted glasses are common when first stepping in the industry : then you realise it’s first and foremost a business (investors can be difficult).
WHAT STILL NEEDS IMPROVEMENT
The stigmas and expectations that come with fashion.
The ecological damage, and the exclusivity bubble that can create more social gaps.
Taran sees business as usual ways as well as change so we need to KEEP IT UP.
Taran, being a collection merchandiser, has the important role of bringing all of them together wile planning and meeting growth.
In a way, he says, they are analytical designers : setting plans, creating skeletons, working with designs to help develop and sell them internationally all the while living with the product by analysing its data to inform the next collections.